Brief
To create an evolving brand and world across campaigns and multiple media for a musical artist on Columbia Records worldwide that delivers on a cinematic romanticism.
Response
Built on the idea ‘Widescreen Crooner’ a timeless identity was developed with influence from Italian cinema and Modernism. Run across numerous campaigns, it encompassed Art Direction on videos and photoshoots as well as Artwork Design. These ranged from £5k-£100k budgets and were shot across the UK, Spain and Italy.
Deliverables
Brand & Visual Identity
Creative & Art Direction
TOV & Copy-Writing
Packaging
Sonic Branding
Socials
Styling
GEORGE COSBY STUDIO
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