Brief
KLATCH SOCIAL, a business networking events group for youthful entrepreneurs, wanted an indentity that distinguished them from the competition and communicated the reasons why they are different. Predominantly demonstrating they are a social event for purposeful and energetic people looking to be part of a community and explore interesting locations.
Response
Based around the concept ‘Informal Business’ we leaned into a printed and block-like typography approach. This gave the brand an edge with its imperfected detailing. Through the icon we communicated the connection we have with another with a drink and relaxed conversation.
Deliverables
Brand Identity
Logo
GEORGE COSBY STUDIO
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