GEORGE COSBY STUDIO

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Klatch
Brand identity for youthful business networking.


Brief


KLATCH SOCIAL, a business networking events group for youthful entrepreneurs, wanted an indentity that distinguished them from the competition and communicated the reasons why they are different. Predominantly demonstrating they are a social event for purposeful and energetic people looking to be part of a community and explore interesting locations.

Response

Based around the concept ‘Informal Business’ we leaned into a printed and block-like typography approach. This gave the brand an edge with its imperfected detailing. Through the icon we communicated the connection we have with another with a drink and relaxed conversation.  


Deliverables

Brand Identity
Logo

GEORGE COSBY STUDIO


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