GEORGE COSBY STUDIO


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Tora
Identity for lifestyle line.

Brief


To develop an initial brand identity for a clothing and lifestyle line. Influenced by the clean lines of Japanese design tora aims to deliver considered designs, each with an accent for pushing the ordinary.  

Response

Drawing on characterful Japanese photographers such as Daido Moriyama,  the identity centered on ‘communal expression’, positioning tora as a canvas for collaboration. A mysterious grain filled visual was brought to life for the build up to capsule 1 and run acrosss social media, with focus on driving mailing list sign-ups. tora’s distinct logo channels a balance between a calligraphic influence and clean typography.

Deliverables

Brand Identity
Logo
Art Direction
Photography
Artwork
Social Media

GEORGE COSBY STUDIO


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